Social Media

Social media has radically changed the way brands interact with consumers and vice versa. Today, it’s a critical part of smart businesses’ digital strategy.

What is Social Media Marketing?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.

Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement). A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).

As a whole, these are often also known as social media management.

The Five Core Pillars of Social Media Marketing


Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.

What are your goals?

How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.

Which social media platforms do you want to focus on?

The major social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. When starting out, it’s better to pick a few platforms that you think your target audience is on than to be on all platforms.

What type of content do you want to share?

What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content? A good place to start is to create a marketing persona, which will help you answer these questions. And this doesn’t have to be fixed forever; you can always change your strategy according to how your social media posts perform.

Planning and Publishing

Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.

Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. It’s just like how you would share on your personal Facebook profile. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.

There are now a variety of social media scheduling tools, such as Buffer Publish, that can help you publish your content automatically at your preferred time. This saves you time and allows you to reach your audience when they are most likely to engage with your content.

Listening and Engagement

As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly.

People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.

You can manually check all your notifications across all the social media platforms but this isn’t efficient and you won’t see posts that didn’t tag your business’s social media profile. You can instead use a social media listening and engagement tool that aggregates all your social media mentions and messages, including posts that didn’t tag your business’s social media profile.


Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts?

The social media platforms themselves provide a basic level of such information. To get more in-depth analytics information or to easily compare across social media platforms, you can use the wide range of social media analytics tools available, such as Buffer Analyze.


We’re not going to sugar coat it; there is a lot of competition out there on the web. Before the internet, while businesses had competition, it is nothing like it is now. You have to contend with businesses from all over the globe, who all want a piece of the action. What we mean is everyone is fighting for the number one spot on Google for as many relevant search queries as possible.

So how do you give yourself a fighting chance to achieve one of those glory spots? Although we are slightly biased, being an SEO company, SEO is the best way to achieve this end goal.


SEO, also known as search engine optimization, is the art and process of growing your online presence organically.

As simple as it sounds, SEO is constantly changing. What worked this time last year, doesn’t necessarily mean that it will work right now — the reason why is simple. Search engines, like Google, want to improve the user experience.

Therefore, when there is an update, sometimes SEO campaigns and practices need to be altered. We don’t mind. We love a challenge! However, this can make it much harder for those who aren’t classed as experts in SEO and need to spend more time focusing on running their business.

We recommend learning some basics. However, this form of digital marketing is often left best to the experts, like us!


We know the importance of making the right decision when it comes to a big investment. Naturally, you want to ensure that the business you work with offers you not just the best experience but also the best results.

We have helped thousands of brands bounce back after receiving penalties and a drop in their traffic. Although we won’t be able to guarantee that we can do the same for you, depending on individual circumstances, our success rate speaks for itself.


Multiple benefits

As an SEO agency we can help you with technical expertise and content creation to improve your search ranking dramatically.

Thanks to our passionate and supportive team of experts, you benefit in more ways than one. We aim not just to improve your online visibility, but boost your ranking position, too. This will result in more organic traffic and conversion rates.

Our experience

Over our 6 years of running, we have gained experience working with both local and international businesses. This has allowed us to expand our knowledge and services, which means that when you come to us, you can be safe in the knowledge that we will be able to put 110% into your campaign.

We have helped brands and companies optimize their search results and thus increased their exposure.

International & Local SEO

Crazy Ads have a lot of experience working with local & international businesses. Depending on the nature & location of your business, some of the techniques we will use might include: Google My Business, Online Reviews & Content, Local links, Local Audience Research, International site structure, On Page Optimization, Link Acquisition, Keyword localization, Content localization and Competitor Analysis.

Penalty Removal

A lot of people contact us because they have experienced a dramatic drop in their search engine traffic. We can help with diagnosing what the cause of these drops may have been and make recommendations for resolving them.

One of the most popular causes is when a website has been penalized after being a victim of black-hat SEO strategies.

These strategies might include low cost, high volume tactics (such as spamming blog comments or forums).

Most often this is effective in the short term, however, your site will get ranking penalties when search engines detect them.

We can help your site recover from such penalties by finding and removing the links pointing to your site.

Results are not guaranteed though, we will always be honest with you and offer a sincere advice, if we think the site is not recoverable we will say so. Sometimes starting with a new domain from scratch is the most effective solution.

What tools do we use?

We use Google Analytics, Search Console, SEMRUSH, ahrefs and other tools to provide us with the data we need so we can optimize your online performance and achieve your desired goals.

What can we offer you?

There are many avenues of SEO that can be explored. Upon speaking to you, we will determine which is best for you. Depending on which service is recommended, some of the techniques we use include:


Link Building:

Often considered to be the heart of any SEO campaign, our link building packages will provide you with the ideal opportunity to start building up trust, credibility, and higher DA. When you are trying to rank higher, these play a crucial part.:

What is link building?:

Link building involves building up relevant backlinks to your website on external websites. If you have a blog on your website, you might have gained some natural links included in other content, which has expanded your exposure slightly. However, when you want to expand this even further, a link building campaign is crucial.

What can you expect from our service?:

With our team by your side, you won’t have to worry about whether the keywords you are using in your content will help your content be successful. We always carry out thorough keyword research before completing any content. The content produced will be extremely high-quality, tailored to the audience for tone and context, and will then be monitored once the content is published. This will allow you to see whether the content has hit the mark!.

Digital Marketing

The digital world can be challenging to navigate, let alone surface on top by yourself. When you need to boost your online presence, attract more customers, and boost your revenue, finding a solution fast is crucial. However, you don’t need to struggle anymore. We have the solution for you in the form of marketing and advert campaigns.

We can help you succeed where others have struggled by using top expert knowledge and ideas.

How exactly can we do this? Simple. We look at what your brand needs.

Depending on your current position, whether you are doing ok but think you could be doing better, or you have no idea where to start, we will be able to help determine exactly what your brand could benefit from most.

With a free consultation, our team will be able to offer honest advice, looking at your brand itself. There is no one-size-fits-all campaign to be found here. What we offer will be tailored to you so that you can grow, develop, and succeed online, the way your brand needs to.

So, just what might you get from our marketing and advert campaigns?


Pay Per Click Advertising:

One of the common struggles businesses across the world face is attracting new customers. You can’t rely on hoping your customers might stumble on your website. You need to put in place strategies that will draw them to you. This is where we step in. Our inbound marketing campaigns are there to help you develop your:

Content marketing strategy:

Are you producing the right type of content? Is it optimized? Are your current backlinks bringing traffic or improving your ranking position? With our expert help, we can determine whether this is the case, and if it is, how we can deal with it. It might be that you have the foundation of a good content marketing strategy, but are utilizing the wrong keywords. Our aim is to ensure you are producing content that will succeed, whether this is content for your blog, or it is for your social media channel. We will take the time to learn all about your audience and their behaviors.

Search Engine Optimization (SEO):

How do you ensure your content is found, though? Let us worry about that! We have SEO experts who will be able to carry out a site audit, research keywords that are relevant to you, and backed with search trend analysis. We don’t stop there. With our research, we can begin optimizing your content and improving your site. We will be able to keep you up to date the entire way with full monthly reports. If anything, our years of experience have taught us that working together brings the best results.

Advertising :

When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you.

Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more.

When you are running many social media advertising campaigns at once, you can consider using a social media advertising tool to make bulk changes, automate processes, and optimize your ads.